Find a familiar brand
Browsing by brand helps shoppers who already know a product line and want to explore its collection.
Case study · E-commerce
Web design and development for a skincare brand: a catalogue connecting brands, product types and skincare needs with a WordPress shopping experience.
The project
Skin Goat brings together skincare products and information about its services. With several brands and product families, the shopping journey needs more than one way into the catalogue.
I designed and developed the website using WordPress and Elementor, with WooCommerce for the store. This case study explores the structure and design decisions visible in the published project.
The shopping experience
Visitors can explore the catalogue through three approaches that reflect different ways of searching.
Browsing by brand helps shoppers who already know a product line and want to explore its collection.
Cleansers, serums and other categories organise the catalogue for shoppers looking to complete part of their routine.
Browsing by skincare needs offers another route to products, alongside their detail pages and descriptions.
Design and development
The design brings together brand presentation, catalogue and purchasing, with a clear hierarchy between commercial content and product navigation.
Explore the project on the live website. Its content and catalogue may change over time.
Your next project
Tell me what you sell, how you organise your products and what you need to solve. We can plan a WooCommerce store or define the scope of a website for your business.